We Indians are crazy when it comes about snacking and its varieties. Though we are known for our diverse cultures, the one thing which keeps us going is love for a variety of snacks from each state. We can say “divided by states, united by snacks”. The Indian chips market has shown remarkable growth in the past couple of years. The market is forecast to grow with a CAGR of more than 9% in the near future. Currently, the growing young population (below 15 years) represents a key segment for the potato chips market. Major factors driving the global demand of potato chips are growing urbanisation, the rise in disposable incomes and rapidly changing lifestyles. A busy lifestyle coupled with long working hours have forced people to shift from elaborate luncheons and meals to desk snacks and packaged foods. Snack companies are branching out from original recipes and launching line extensions that deliver interesting ingredients, flavours, and textures to consumers looking for new experiences or alternative ingredients for health reasons.Indian Snacks Market is growing due to following factors growing middle-class population, lifestyle changes, rising urbanization, local availability and availability of snacks in small package Size, low Price and company’s strategies to focus on regional taste.Potato is an important crop among the horticultural crops in the North region of India. The state of UP and Uttarakhand has the maximum area and production under potato crop within the Northern region. It is estimated that 25% of the potatoes, which are spoiled due to various reasons such as transportation, type of packing, non- availability of cold storage capacities during harvesting season, glut in the market etc., could be saved by making various preserved potato products. Potato Chips is one of such value added products which has a great potential as this is considered as one of the traditional foods of India.
Crisppa Industries
